1. Develop a Social Media Strategy: Create a social media strategy that aligns with business goals, target audience, and industry trends, including setting goals, creating a content calendar, and measuring campaign success.
2. Create Compelling Content: Produce engaging social media content, including text, images, and video, tailored to achieve specific goals such as brand awareness or driving conversions.
3. Manage Social Media Advertising: Design and manage social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn, with optional training for HubSpot, Twitter, and YouTube.
4. Engage in Community Management: Effectively engage with followers and manage social media communities, including responding to comments and messages, handling negative feedback, and building brand loyalty.
5. Analyze and Report Metrics: Track and analyze social media metrics such as reach, engagement, and conversions using tools like Google Analytics and social media analytics platforms.
6. Utilize Social Media Tools: Optimize social media campaigns using key social media management tools.
7. Describe Legal and Ethical Considerations: Navigate legal and ethical considerations in social media management, maintaining ethical practices and avoiding legal pitfalls.
8. Incorporate Emerging Trends: Stay updated with emerging trends and technologies in social media management and integrate them into campaigns.
9. Apply Best Practices: Analyze case studies and best practices from successful industries and businesses, applying these insights to their own campaigns.
10. Develop a Comprehensive Social Media Strategy: Complete a final project that involves creating a detailed social media strategy for a business or organization.

• Introduction to Social Media Marketing
  • Overview of social media platforms and their functionalities
  • Understanding the Role of social media in modern Marketing
  • Developing a social media strategy
• Creating Compelling Content
  • Understanding the importance of visual content
  • Developing a content calendar
  • Creating text-based content
• Social Media Advertising
  • Overview of social media advertising platforms
  • Targeting specific audiences using social media advertising
  • Creating effective ad copy and visuals
• Community Management
  • Engaging with followers and building brand loyalty
  • Responding to comments and messages
  • Handling negative feedback
• Analytics and Reporting
  • Understanding social media analytics and reporting tools
  • Measuring the success of social media campaigns
  • Making data-driven decisions
• Social Media Tools
  • Overview of key social media management tools
  • Understanding to use of the tools to optimize social media campaigns
• Legal and Ethical Considerations
  • Overview of legal and ethical considerations
  • Strategies for maintaining ethical practices and avoiding legal pitfalls
• Emerging Trends and Technologies
  • Emerging trends and technologies in social media management
  • How to incorporate these trends
• Case Studies and Best Practices
  • Case studies and best practices from successful industries and business
  • Analyzing and applying best practices to your own campaigns
• Final Project
  • Develop a comprehensive social media strategy

Course Access
Participants can start in this course at any point during the semester. Once registered, they will have up to 9 months to complete 240 hours of coursework.

Drop Policy
Participants who are enrolled in this course may request a drop and/or a refund up to 10 days from the purchase date. Participants will need to work with their ed2go Student Advisor to formally request a drop and/or refund.