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    Growing Your Business with Digital Marketing

    Course Prefix and NumberPSS 020
    Interest AreasSmall Business & Entrepreneurship

    Learn how to effectively market your business online, even with a limited budget, in this hands-on course. You'll develop a comprehensive digital marketing plan, exploring SEO, SEM, social media, email marketing, and more to build a strong internet presence and brand identity.

    Growing Your Business with Digital Marketing - 1262 - U001 - 39719

    Class Section39719Section NumberU001
    FormatOnline, self-pacedLocationed2go
    Registration Close05/05/2026GradingGrade - PASS/FAIL (P/F)
    Fee$151.00
    Learn how to effectively market your business online, even with a limited budget, in this hands-on course. You'll develop a comprehensive digital marketing plan, exploring SEO, SEM, social media, email marketing, and more to build a strong internet presence and brand identity.

    Learning Outcomes
    Upon successful completion of this course, participants will be able to:
    1. Compare Digital Marketing Strategies: Evaluate various digital marketing strategies and channels to determine the best fit for your business.
    2. Optimize Website Rankings: Identify and implement techniques for search engine optimization to improve website visibility.
    3. Utilize Web Analytics: Use web analytics to track and enhance the performance of your website, ads, and emails.
    4. Enhance Social Media Engagement: Apply strategies to increase engagement through social media platforms.
    5. Implement E-Commerce Best Practices: Understand and apply best practices for selling products online.
    6. Develop a Digital Marketing Plan: Create a comprehensive digital marketing plan tailored to your business goals.
    7. Improve Online Presence: Establish and maintain a strong web presence to attract and retain customers.
    8. Leverage Paid Media: Utilize paid media effectively to boost your digital marketing efforts.
    9. Create Engaging Content: Develop content that drives engagement and builds a community around your brand.
    10. Manage Email Marketing Campaigns: Design and execute successful email marketing campaigns to reach your target audience.
    This course will equip you with the knowledge and tools to grow your business through effective digital marketing strategies.

    Outline
    • Understanding the Digital Ecosystem
    • Understanding Your Digital Footprint
    • The Digital Customer Journey
    • Domain Names and Search Engines
    • Website Optimization
    • Web Analytics
    • Paid Media
    • Email Marketing
    • Creating Engagement Through Content
    • Creating Engagement Through Community
    • Selling Products Using E-Commerce
    • Completing Your Digital Marketing Plan

    Course Access
    Participants can start in this course at any point during the semester. Once registered, they will have up to 6 weeks to complete 24 hours of coursework.

    Drop Policy
    Participants who are enrolled in this course may request a drop and/or a refund up to 13 days from the purchase date. Participants will only be refunded if they have completed less than 50% of the course and have not taken the final exam.

    Grades
    In order for a student to receive the grade of Pass (P) and earn the credential, they must complete 100% of the coursework by the designated completion time. Any student who does not complete 100% of a course will receive a grade of F (Fail) unless they arrange for an incomplete. Full grading policy can be found under "Policies and Resources".
    External Partnership
    In an effort to broaden our course offerings, Syracuse University has partnered with leaders in their respective fields to provide learning opportunities for our students. This course is brought to you through our partnership with ed2go. Once you have completed the checkout process, you should expect to be contacted by a ed2go representative within 1-3 business days with information on how to access your course material and getting started. They will be your main point of contact while you are going through the coursework. Feel free to reach out to Syracuse University if you have any questions at microcredential@syr.edu or 315.443.2588.

    Credential
    At the successful conclusion of this microcredential program, participants will receive a co-branded digital badge from ed2go and Syracuse University, College of Professional Studies, which can be shared on LinkedIn or any digital media, and which will provide complete detail on information learned and competencies gained throughout the program.

    Sponsoring Department Contact Information
    If you have any questions regarding this course, please contact the College of Professional Studies Office of Microcredentials at microcredential@syr.edu or 315.443.2588.
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